For many cruise goers today, the ship can be just as enticing as the destination. So it makes sense that interior design is now a leading factor in cruise ship marketing.
When it comes to both newbuilds and refits, global cruise operators are enlisting the help of mega-talented and super-ambitious interior designers, architects, and outfitters to create the most impressive “floating resorts” the world has ever seen.
Today’s ships are rapidly becoming...
- More Specialized. Some ships, like the Costa Venezia, are being custom built for specific markets. Geared toward the Chinese, the ship’s interior is theme-based and the first to use a city for inspiration—Venice in this case.
- More Spacious. Small cabins are a turnoff for new cruisers, so cruise lines are finding innovative ways to get the most out of small spaces with things like creative bathroom design and layout. VIP cabin enclaves are also getting bigger and spreading to new lines as the demand for more personal space and added perks continues to increase.
- More Experiential. With a boxing ring, yoga deck, hydrotherapy pool, full service gyms, and a free floating jogging track, Virgin Voyages’ new top deck Athletic Club rides the wellness wave by giving passengers an active and athletic experience at sea.
- More Connected to the Sea. Newer ships like Celebrity Edge actually incorporate a kind of veranda into the room where guests can welcome in the fresh sea breeze in with the push of a button. And the MSC Seaside boasts infinity bridges along with a sprawling seafront promenade where passengers can eat, drink, shop, and sunbathe.
Join the Industry’s Top Creatives at Seatrade Cruise Global
Cruise lines and their design ambassadors must stay ahead of all these trends—way ahead—because the design phase usually starts 5-10 years in advance, often before contracts are even signed with the shipyard.
There’s no better place to plan and partner than Seatrade Cruise Global, where influential cruise execs and designers join forces with the industry’s most visionary ship design and interior suppliers. Showcasing an inspired vision of modern cruise interiors, the 2020 event will feature The Design Lounge—a dedicated space to collaborate with cruise lines and fellow creatives.
Seatrade Cruise Global is the only worldwide cruising event to welcome all major shipyards and refit yards—the greatest depth, breadth, and variety of cruise lines you’ll find all year.
Attendees seeking suppliers in Design & Ship Interiors increased by 21% in 2019. The upward trend is expected to continue this year, making SCG 2020 a must for all design-related cruise industry exhibitors.
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